Market Research Reports
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Arizona
Implementing a Standard Evaluation Approach and Standard Measures in 511 Customer Satisfaction Surveys - Final Report, December 2005
This report describes the standard evaluation approach and standard measures (core questions) that were developed to measure customer satisfaction with 511, and it includes a set of "lessons learned," based on the experience of testing the standard evaluation approach and measures in Arizona. The objective of the report is to provide state deployers of 511 with useful information in conducting their own user evaluations.
Minnesota
Minnesota DOT 511 Market Research
Traveler Information (TI) Prewave Report: Broader traveler information study on all services. Conducted in February 2002 prior to launching 511 in July 2002. Serves as benchmark.
Traveler Information (TI) Postwave Report: Repeat of earlier study conducted Sept. 2002 immediately upon conclusion of final 511 promotional campaign activities. Results validate benchmark and show impact of campaign.
Final 511 Traveler Information Report: Subset of respondents from TI postwave who hadn't yet used 511, but were likely to use it, were asked to use the service and respond to a series of specific 511 questions.
Minnesota DOT Travel Information Market Research Results 1996-2002
San Francisco Bay Area
Travel Info Market Research:
Focus Group Report
PowerPoint Presentation
Traffic Focus Group Report
Rideshare Focus Group Report
Bicycling Focus Group Report
Transit Focus Group Report
Virginia
Commercial Vehicle Operators Focus Groups
Residential Focus Groups
ITS America